• How do I get my business recommended by ChatGPT?How ChatGPT chooses which businesses to name, what the research says, and the steps that make it name yours: crawler access, a clear identity, answer-first pages and independent mentions.
• Why doesn't ChatGPT mention my business?The five most common reasons AI assistants leave a business out of their answers, backed by OpenAI's documentation and independent research, and how to find out which one applies to you.
• How do I show up in Google AI Overviews?What Google itself says about AI Overviews, what independent studies show about clicks and citations, and the practical steps that help a business become part of the summary.
• What is GEO (generative engine optimisation) and do I need it?A plain-English explanation of GEO, where the term comes from, how it differs from SEO and AEO, and who needs it.
• Is SEO dead now that people use AI search?Why SEO still matters in the age of AI search, according to Google, Search Engine Land and recent data, and what has changed about what it takes to win.
• How do AI assistants decide which businesses to recommend?How ChatGPT, Gemini, Claude and Google AI Overviews choose the businesses they name, explained with Google's documentation, Ahrefs' 75,000-brand study and the idea of Machine Trust.
• How long does it take to appear in AI answers?Realistic timelines for showing up in ChatGPT, Gemini and Google AI Overviews, what affects the speed, and why results need ongoing measurement.
• How much does AI search optimisation cost?What drives the cost of AI search optimisation, what you can do for free, where paid ChatGPT ads fit, and how to get a price that fits your business.
• How do I check if AI recommends my business?How to test whether ChatGPT, Gemini, Claude and Google AI Overviews name your business, manually or with a free check, plus the free tools Google and OpenAI give you.
• AI SEO agency vs doing it yourself: what's the difference?When doing AI search optimisation yourself makes sense, which official guides to follow, and when an agency saves time and mistakes.
• Is SEO still relevant for Google's AI Overviews and AI Mode?What Google's official guidance says about SEO, AEO and GEO for its AI features, and what that means for your business.
• Do I need special markup or files like llms.txt to appear in Google's AI features?Google's official answer on llms.txt, AI text files, special schema and 'chunking' content for AI Overviews and AI Mode.
• What is query fan-out, and how should I write for it?How Google's AI Overviews and AI Mode break one question into many searches, and what Google says you should and shouldn't do about it.
• Does structured data help me appear in AI Overviews?What Google says about schema markup and AI Overviews, and why structured data is still worth doing.
• Does Google penalise AI-written content?Google's official position on AI-generated content, the scaled content abuse policy, and how to use AI tools safely.
• What does "helpful, people-first content" mean for AI search?Google's definition of helpful, people-first and non-commodity content, with its own self-assessment questions.
• How do I measure my traffic from AI Overviews in Search Console?Where Google reports AI Overviews and AI Mode performance in Search Console, plus how to track ChatGPT referrals in analytics.
• Should I opt out of Google's AI features, and what happens if I do?How Google's Search generative AI control works, what excluding your site means, and when it makes sense.
• How do snippet controls like nosnippet affect AI Overviews?How nosnippet, data-nosnippet, max-snippet and noindex limit what Google shows from your pages in AI Overviews and AI Mode.
• Do images and video help me appear in Google's AI Mode?What Google says about images and video in its AI features, and why video matters for AI visibility beyond Google.