I watched search change in front of me. Someone would learn about a problem, compare their options and pick who to call, all in one ChatGPT conversation. Awareness, consideration and the decision, in one chat.
Then I saw something bigger. People used to ask a friend who to hire. Now they ask AI, and most of them trust the answer without checking. For businesses with long sales cycles, that one answer can replace months of convincing.
If AI doesn't name you, you're not in the conversation at all. That's when I realised what this could mean.
— Dr. Radhakrishnan KG