What does Google say?
Google recommends supporting your text with high-quality, relevant images and videos where it makes sense.
"If you're already following our image SEO best practices and video SEO documentation, you're already optimizing for generative AI search."
Sources: Google Search Central: Optimizing your website for generative AI features · Google Search Central: AI features and your website
Does video matter outside Google?
Ahrefs' study of 75,000 brands found YouTube mentions had the strongest correlation with visibility across ChatGPT, AI Mode and AI Overviews (about 0.74). That's a correlation, not proof that video causes visibility, but it's a strong signal.
Sources: Ahrefs: Top brand visibility factors in ChatGPT, AI Mode and AI Overviews
What kind of images and video should I add?
Real ones: your team, your premises, your work, and short videos answering the questions customers ask. Stock photos add little. Keep important information in text as well, since Google lists text-based content among its basics.
Sources: Google Search Central: AI features and your website
References
- Google Search Central: Optimizing your website for generative AI features
- Google Search Central: AI features and your website
- Ahrefs: Top brand visibility factors in ChatGPT, AI Mode and AI Overviews
All sources checked on 6 October 2026. Studies cited show correlations, not guarantees. Results vary.
Go deeper: the AI Search Flywheel and the 127-Point AI Search OS.
Answered by Dr. Radhakrishnan KG
Founder, WebNamaste · In search since 2006 · Updated 6 October 2026