It defines types like Organization, Person, Article and FAQPage.
Why it matters for your business
Schema.org is the shared vocabulary that lets you label facts on your pages in a way all major search engines understand.
How it works
- 1
Types
Pick what a page describes, such as Organization, Person, Article or LocalBusiness.
- 2
Properties
Fill in details such as name, address and author.
Common misunderstandings
Myth
Schema.org is a Google product.
Reality
It's a shared project started by several search engines.
What to do about it
- Use the most specific type that fits your business.
- Only mark up facts that are visible on the page.
Questions people ask
Which format should I use?
Google recommends JSON-LD for most sites.
See where your business stands
Run the Free CheckSources
Related terms
Defined by Dr. Radhakrishnan KG, founder of WebNamaste · Reviewed 6 October 2026