AI search glossary

    What is Rich results?

    Rich results are enhanced search listings, such as review stars or event dates, that Google can show when a page has valid structured data.

    Why it matters for your business

    Rich results, such as star ratings, FAQs or event dates, make a listing stand out and give searchers more reasons to click.

    How it works

    1. 1

      Markup

      Pages add structured data for a supported feature.

    2. 2

      Eligibility

      Google decides whether to show the enhanced result; it isn't guaranteed.

    Common misunderstandings

    Myth

    Adding markup guarantees rich results.

    Reality

    Markup only makes a page eligible.

    What to do about it

    • Test pages in Google's Rich Results Test.
    • Fix errors reported in Search Console's enhancement reports.

    Questions people ask

    Do rich results affect AI Overviews?

    Google says no special markup is needed for AI features; rich results are a separate benefit.

    See where your business stands

    Run the Free Check

    Related terms

    Structured dataSchema.org

    Defined by Dr. Radhakrishnan KG, founder of WebNamaste · Reviewed 6 October 2026