It powers knowledge panels and helps Google understand which business, person or place a search is about.
Why it matters for your business
When Google shows a panel about a business or person, it draws on its Knowledge Graph. Being represented accurately there helps Google describe you correctly.
How it works
- 1
Collect facts
Google gathers facts about entities from many public sources.
- 2
Connect them
It links entities to each other, such as a founder to a company.
- 3
Use them
It uses those connections to understand searches and show panels.
Common misunderstandings
Myth
You can submit your business directly to the Knowledge Graph.
Reality
There's no general submission form. You influence it through consistent, verifiable information across the web.
What to do about it
- Claim and complete your Google Business Profile.
- Make sure your About page and profiles state the same facts.
- Earn mentions on credible third-party sites.
Questions people ask
When did Google launch the Knowledge Graph?
Google introduced it in 2012 with the phrase "things, not strings".
See where your business stands
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Related terms
Defined by Dr. Radhakrishnan KG, founder of WebNamaste · Reviewed 6 October 2026