Machine Trust is the degree to which AI systems can identify the business correctly, verify its claims, understand what it is known for, and confidently include it in an answer or recommendation.
What Machine Trust means AI systems can do
- Identify the business correctly
- Verify its claims
- Understand what it is known for
- Confidently include it in an answer or recommendation
The rule
Every stage either builds Machine Trust or converts it into a commercial outcome.
Screenshot from 9 Nov 2026. AI answers change over time. This shows our own framework; client results vary.
How it connects
Every stage either builds Machine Trust or converts it into a commercial outcome.