What Is Be Understood in the AI Search Flywheel?

Before AI can recommend a business, it must understand who the business is, what it does, who it serves, where it operates, who is behind it, and which profiles and mentions belong to the same organisation.

What the work includes

Canonical business identity
Entity home
Clear About page
Organization and Person schema
sameAs connections
NAP consistency
Service definitions
Founder and expert profiles
Knowledge-graph corroboration

The outcome

AI can identify the business correctly and distinguish it from similarly named organisations.

How it connects

Previous stage

Be Proven

Next stage

Be the Answer

At the centre

Machine Trust: Every stage either builds Machine Trust or converts it into a commercial outcome.

See all six stages of the AI Search Flywheel™

Frequently asked questions

What does Be Understood include?

In the AI Search Flywheel™, Be Understood includes: Canonical business identity, Entity home, Clear About page, Organization and Person schema, sameAs connections, NAP consistency, Service definitions, Founder and expert profiles and Knowledge-graph corroboration.

What is the outcome of Be Understood?

AI can identify the business correctly and distinguish it from similarly named organisations.

How is Be Understood different from Be the Answer?

Be Understood: Establish one unambiguous business entity. Be the Answer: Publish information AI can lift and reuse.

What is 'Be Understood' in the AI Search Flywheel™?