AI search glossary

    What is Commodity content?

    Commodity content is generic content based on common knowledge that anyone could write and that adds little unique insight.

    Google uses "7 Tips for First-Time Homebuyers" as an example, and recommends non-commodity content with unique expert or first-hand takes instead.

    Why it matters for your business

    If your page says what a hundred other pages say, an AI has no reason to pick yours. Commodity content is easy to produce and easy to ignore.

    How it works

    1. 1

      Spot it

      Generic tips anyone could write, with no first-hand insight.

    2. 2

      Replace it

      Add what only you know: cases, data, process and opinion.

    Common misunderstandings

    Myth

    Publishing more generic posts builds authority.

    Reality

    Volume without insight adds little and can dilute your site.

    What to do about it

    • Review your top posts and add one original example to each.
    • Merge or remove thin posts that repeat each other.

    Questions people ask

    Is AI-written content always commodity content?

    Not necessarily, but content generated without expert input often is.

    See where your business stands

    Run the Free Check

    Sources

    Related terms

    Information gainHelpful, people-first content

    Defined by Dr. Radhakrishnan KG, founder of WebNamaste · Reviewed 6 October 2026