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    Practo · Healthcare technology

    Go-to-market and marketing automation for a Middle East launch

    As fractional Chief Marketing Officer for performance marketing, Dr. Radhakrishnan KG led go-to-market strategy and implementation for Practo's Middle East launch, and implemented HubSpot and marketing automation across sales and marketing.

    Client
    Practo
    Location
    Middle East launch
    Service
    Fractional CMO · performance marketing

    The challenge

    Launching in a new region needed a go-to-market plan and a sales and marketing system that could run at every stage of the funnel.

    What we did

    • Go-to-market strategy and implementation for the Middle East launch
    • Performance marketing leadership as fractional CMO
    • HubSpot implementation and marketing automation at every level of sales and marketing

    The results

    • A launch run on one connected sales and marketing system, from first touch to closed deal

    Individual results vary based on market, competition and starting point.

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