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    Ocala Eye · Ophthalmology

    From third place to the first name in Google's AI Overview

    Ocala Eye went from invisible or third place to consistently holding the first position in Google AI Overviews for cataract searches in Ocala, often with several of its doctors named in the same answer.

    Client
    Ocala Eye
    Location
    Ocala, Florida
    Service
    AI search visibility

    The challenge

    When patients asked AI search for the best cataract surgery in Ocala, Ocala Eye was either missing or behind other practices.

    What we did

    • Structured the practice and each surgeon as clear entities AI systems can identify
    • Implemented schema across the website so AI can read who the practice is, what it treats and who its doctors are
    • Built pages that answer the exact questions patients ask before choosing a surgeon

    The results

    • Consistently first in Google AI Overviews for cataract searches in Ocala
    • Multiple Ocala Eye doctors listed inside the same AI answer, taking more of the answer box
    • Growing traffic and enquiries from ChatGPT and Claude
    • At the ASCRS meeting, attendees searched with AI for the best cataract practice in their town, and only Dr. Zora's practice showed up
    Google AI Overview naming Ocala Eye and three of its surgeons for best cataract surgery in Ocala, FL
    Real, unedited screenshot of the AI answer.
    Email from Dr. Peter Polack
    The email Dr. Polack sent after the ASCRS meeting.
    “Zora was the only one whose practice showed up on AI search. … Thought you would like to know - it is actually working!”
    Dr. Peter J. Polack, MD, FACS · Partner, Ocala Eye · Email to the founder

    Individual results vary based on market, competition and starting point.

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